Social Media and Email Marketing Specialist

About the Role

Join the marketing team at a fintech company focused on personal wealth planning. You will lead hands-on social media and email marketing, using audience engagement and campaign performance data to strengthen the brand and improve results.

What You'll Do

• Manage social media channels across Instagram, Facebook, LinkedIn, YouTube, and TikTok, maintaining a consistent voice and publishing calendar.
• Coordinate with external content agencies, creators, and freelancers to deliver on-brand work on schedule.
• Build content calendars that support marketing campaigns and key announcements.
• Engage with the community by responding to comments and direct messages and starting conversations.
• Identify relevant trends and adapt them into timely, on-brand content.
• Plan and execute email marketing campaigns using HubSpot or a similar platform.
• Write and design newsletters, and test subject lines, timing, formats, and audience segments.
• Track social and email performance, report insights, and adjust campaigns to improve engagement and conversions.

What We're Looking For

• One to two years of professional experience in social media, email, or digital marketing, with measurable results.
• Hands-on ownership of social media publishing, community engagement, and performance tracking on at least one major platform.
• Strong writing skills and the ability to maintain a clear brand voice across social posts, email copy, and newsletters.
• Experience executing email campaigns and A/B tests in HubSpot, Mailchimp, Klaviyo, or a similar platform.
• Ability to interpret engagement, open, click-through, and conversion metrics and turn findings into practical improvements.
• Experience coordinating external creative partners; familiarity with paid social is helpful.
• Fintech, personal finance, or consumer brand marketing experience is valued.

Compensation & Benefits

Base salary: $80,000 to $100,000 annually. Visa sponsorship is not available.

Location

On-site in New York, United States.